Arcos Dorados´ “Gran Día” donated more than USD 5 million in 2020 to support several social organizations in Latin America and the Caribbean

Arcos Dorados´ “Gran Día” donated more than USD 5 million in 2020 to support several social organizations in Latin America and the Caribbean

Arcos Dorados´ “Gran Día” donated more than USD 5 million in 2020 to support several social organizations in Latin America and the Caribbean

Despite the global context and with the adjustments needed to comply with the new normality, the solidarity campaign that donates proceeds from Big Mac sales to support dozens of institutions and projects exceeded by far the established goals.

In the new edition of the “Gran Dia”, the company reinforced its commitment to keep families together and to promote first formal job opportunities in the region.

January 2021. – Arcos Dorados, the world’s largest independent McDonald’s franchisee, operating the largest quick service restaurant chain in Latin America and the Caribbean, announces the results of the “Gran Día”* (Big Day) 2020 edition, the campaign where all the proceeds from the day´s Big Mac sales in its 20 markets are donated to collaborate with children and young people from local communities in all of those countries. This initiative enables the company to strengthen its ESG framework, known as Recipe for the Future, and the 2020 edition exceeded its goals by raising a total of more than 5 million dollars to be distributed among dozens of social organizations.

As a result of this edition, Arcos Dorados was able to collaborate to keep together those families of children undergoing medical treatments housed in the Ronald McDonald Houses of the region, as well as the beneficiaries of the programs promoted by organizations such as the Ayrton Senna Institute (Brazil), Fundación Sí (Argentina), Fundación Coanil (Chile), Aldeas Infantiles SOS (Peru, México, Panamá, Costa Rica & Colombia), Fundación El Triángulo (Ecuador), Liceo Impulso (Uruguay), Centro Man Na Obra (Aruba), Fonditut (Curacao), The Heroes Foundation (Trinidad) and P.E.C.E.S (Puerto Rico), amongst others. 

“For more than 10 years, at Arcos Dorados we have turned into action our commitment to the families and young people of the communities in which we operate. Today, we are proud to confirm that, despite the global context and the changes that we were forced to make as a society, people´s solidarity has been reinforced and that once again we managed to exceed our expectations. In a challenging year for everyone such as 2020, we were able to adapt and keep our main solidarity campaign of the year in full effect, which allows us to continue contributing to the health and well-being of children and opening doors so that more and more young people in America Latin America and the Caribbean have the chance to access a first formal job,” stated Woods Staton, Executive Chairman of Arcos Dorados.

A different edition

In such a challenging year, Arcos Dorados adapted the celebration of its “Gran Día” to the new regulations, in order to maintain its commitment to the communities in which it operates.

That is why, for the 2020 edition, the company offered those interested the possibility of buying the coupons in advance through its digital channels, in addition to extending the period in which they could be redeemed and strengthen sales through AutoMac or McDelivery. With the aim of maintaining the festive spirit of the day, virtual events were held giving renowned artists the possibility of taking part, without breaking the social distancing.

Social commitment and sustainable development

ESG is part of Arcos Dorados’ DNA. In order to have a meaningful effect on the communities in which it operates and in the planet, the company has developed its social and environmental framework called “Recipe for the Future” (, focusing on five key pillars: Sustainable Sourcing, Climate Change, Packaging and Recycling, Youth Employment and Family Welfare. Guided by them, the company keeps its commitment to positively impact the wellbeing of employees and customers, offering personal development opportunities as well as contributing to local economies through a sustainable supply chain that strives to minimize the environmental impact of its proceeding.

* In Brazil, the initiative bears the name of “McDía Feliz” (Happy McDía)

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