{"id":14015,"date":"2022-11-29T12:40:26","date_gmt":"2022-11-29T15:40:26","guid":{"rendered":"https:\/\/recipeforthefuture.com\/?p=14015"},"modified":"2022-11-29T12:40:26","modified_gmt":"2022-11-29T15:40:26","slug":"we-relaunched-happy-meal-readers-democratizing-access-to-childrens-literature-in-latin-america-2","status":"publish","type":"post","link":"https:\/\/www.arcosdorados.com\/en\/we-relaunched-happy-meal-readers-democratizing-access-to-childrens-literature-in-latin-america-2\/","title":{"rendered":"We relaunched Happy Meal Readers, democratizing access to children\u2019s literature in Latin America"},"content":{"rendered":"\n<p>The initiative that <strong>allows families to choose between a book or a toy<\/strong> with their <strong>Happy Meal<\/strong> returns with a <strong>new collection of children\u2019s titles<\/strong> called \u201cI can\u201d, which seeks to encourage children to follow their dreams through great stories of impactful personalities.<\/p>\n\n\n\n<p><strong>Promoting reading among children is part of our socio-environmental strategy, Recipe of the Future,<\/strong> and responds to the challenge of access to children\u2019s books in Latin American countries. Being McDonald\u2019s the favorite family restaurant and thanks to our large scale, we have the possibility to encourage children\u2019s approach to reading; as a bet for their intellectual and creative development. Thus, with <strong>more than 20 million copies delivered<\/strong> and as one of the <strong>largest distributors of children&#8217;s books<\/strong> in the region, we contribute to the <strong>democratization of children\u2019s literature<\/strong>.<\/p>\n\n\n\n<p><em>\u201cClosing the educational gap is a great challenge in Latin America, that is why Arcos Dorados and McDonald\u2019s Happy Meal want to facilitate children\u2019s access to books that inspire them to develop reading habits. To this end, we support families in improving their children\u2019s reading and writing skills. In this way, we also promote fun and meaningful encounters between children and adults.\u201d <\/em>David Grinberg, Vice President of Corporate Communications of Arcos Dorados.<\/p>\n\n\n\n<p>The <strong>\u201cI can\u201d collection<\/strong> presents a series of exclusive books that tell the story of the childhoods of famous people around the world and what inspired them to dream big. Through important personalities such as physicist Marie Curie, boxer Muhammad Ali or painter Frida Kahlo, among many others, we seek to <strong>open a world of opportunities and motivate children to trust in their abilities<\/strong>, encouraging them to pursue their passions and achieve everything they set their minds to.<\/p>\n\n\n\n<p>All books are printed on <strong>Forest Stewardship Council (FSC<\/strong>) <strong>certified paper<\/strong>, which guarantees the protection of forests. In addition, this action is aligned with McDonald\u2019s global commitment to evolve the Happy Meal and deliver books or toys made entirely out of renewable, recycled and certified materials by the end of 2025.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The collection will be available starting in November in: <strong>Argentina, Chile, Colombia, Costa Rica, Costa Rica, Peru, Mexico and Uruguay.<\/strong> In the rest of the markets it will be launched during 2023.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The initiative that allows families to choose between a book or a toy with their Happy Meal returns with a new collection of children\u2019s titles called \u201cI can\u201d, which seeks to encourage children to follow their dreams through great stories of impactful personalities. Promoting reading among children is part of our socio-environmental strategy, Recipe of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8],"tags":[12,27,28,29,30,21],"class_list":["post-14015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commitment-to-families","category-news","tag-arcos-dorados","tag-book-or-toy","tag-family","tag-happy-meal","tag-happy-meal-readers","tag-recipe-for-the-future"],"_links":{"self":[{"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/posts\/14015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/comments?post=14015"}],"version-history":[{"count":0,"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/posts\/14015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/media\/14017"}],"wp:attachment":[{"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/media?parent=14015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/categories?post=14015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arcosdorados.com\/en\/wp-json\/wp\/v2\/tags?post=14015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}