We launched “Influencers Books” in Happy Meal to reinforce our commitment to families and the democratization of children’s reading

We launched “Influencers Books” in Happy Meal to reinforce our commitment to families and the democratization of children’s reading

We launched “Influencers Books” in Happy Meal to reinforce our commitment to families and the democratization of children’s reading

In the context of International Book Day and guided by our socio-environmental strategy Recipe for the Future, through the “Influencers Books” campaign, we propose to encourage children to have a...
We relaunched Happy Meal Readers, democratizing access to children’s literature in Latin America

We relaunched Happy Meal Readers, democratizing access to children’s literature in Latin America

We relaunched Happy Meal Readers, democratizing access to children’s literature in Latin America

The initiative that allows families to choose between a book or a toy with their Happy Meal returns with a new collection of children’s titles called “I can”, which seeks...

We relaunched Happy Meal Readers, democratizing access to children’s literature in Latin America

We relaunched Happy Meal Readers, democratizing access to children’s literature in Latin America

The initiative that allows families to choose between a book or a toy with their Happy Meal returns with a new collection of children’s titles called “I can”, which seeks...